Rivly is a marketplace built by sellers and dedicated solely to US-based businesses. We have quick account setup with our listing importer, offer seamless fulfillment with Amazon or other 3PLs, and provide outstanding US seller support. It’s a risk-free way to easily diversify your sales and reach a unique audience that cares about connecting with and supporting US-based businesses.
Rivly is free to join and with our seamless tech integrations, we’ve made it very easy to set up your entire account and be ready for sales in just a few minutes. You don’t need to move your inventory or change any of your current processes to reach a new audience that cares about supporting US-based businesses. Additionally as a reward for this few minutes to set up your account, as Rivly continues to grow, those sellers who established themselves earlier will reap the rewards of exponentially increasing sales and reviews to stay ahead of their competitors. Do you wish you could go back to 2012 and start selling on Amazon? I know we do, and here is your chance.
We’ve made it so easy that it only takes a few minutes to set up your entire account and not pay a dime until you get sales. Get in early, establish a brand presence, gate your private label so others can't list your products, start selling brands that are not yet gated before they are restricted to others later, watch your sales and reviews compound over time to stay ahead of competitors that join later. With how competitive the ecommerce market is nowadays, can you really afford not to invest a few minutes of time setting up your account for a potential windfall later?
At Rivly we like to give private label brands more control over their brand presence on the platform. When a brand owner registers ownership of their brand by proving ownership of the trademark, they can then control all aspects of their brand listings on the platform. Also after the brand is registered, any new inquiring sellers will send the brand owner an application to sell their brand allowing the brand owner to make the decision, not Rivly. Something to note, anyone who has been selling the brand prior to brand registry will be grandfathered in and still able to sell these products. We believe that anyone that comes onto Rivly early and helps build value for your brands should be able to stay on the marketplace.
No, not at all. We have simple statements and monthly tracking of Cost of Goods Sold (COGS) for our sellers. Our payouts to sellers are on the 1st and 16th of every month which means pay periods do not span separate months. Also, you have the option to either invite an accountant with limited user access or designate an email address to automatically send your statements and monthly COGS. In addition, we are currently working on integrations with Quickbooks and Xero to make this process even more seamless. This feature will be available soon.
We are fully aware of the growing issue in regards to fake reviews on other marketplaces. At Rivly in order for someone to participate in our review process they have to verify their identity. In doing this the reviewers can now be rewarded for their high quality reviews through our Rivly rewards system. Our ultimate goal is to create a platform of quality and honest reviews to add value to the customer shopping experience.
The first and most important safeguard is our identity verification process, which is required for shoppers before being able to leave a review or vote helpful for others. Additionally, we have other software solutions in place to help mitigate this problem.
At Rivly we always want shoppers to know when they buy more they save more. That happens through quantity discounts we highlight for our shoppers to encourage them to purchase more from the same seller. We know that when shoppers buy more from the same seller, that seller gains more profit with more sales and simultaneously reducing their shipping cost per item as multiple items can be packaged together. We require some of this extra profit to be shared with shoppers in the form of a quantity discount. Quantity discounts are a minimum of 2% off for 2 items and 3% off for 3 or more items, but most sellers offer more tiers and discounts to provide more incentive.
Yes! Rivly has 2 types of quantity discounts that sellers can offer shoppers. Catalog discounts apply to all the products in the seller account, while SKU-specific discounts only pertain to a certain product. With this built-in quantity discount functionality, sellers can offer discounts for high volume purchases of 10, 50, 100 or more items to their merchant partners.
Initially, we will not support any advertising by outside parties or Rivly sellers, and have creative ways to add this in the future which does not bias the shopping experience. This means that the best products will always be shown at the top of the search results.
Sales for 3rd party sellers began in Q1 2025, and we'll continue to invite more shoppers from our 30k+ waitlist to test the experience in our invite-only private beta period. We will continue to ramp up invitations until our public launch slated for later in 2025
Our goal is to grow the Rivly marketplace with a core group of brands and shoppers that truly care about our mission. As this group continues to grow, so will your sales on Rivly, and it will do so in a way that requires very little effort on your part to enjoy this success. The best thing you can do as a seller is to get in early and establish your presence on the marketplace while we grow. We’ve made it free and easy to join with a full account setup typically taking less than 10 minutes.
All Rivly seller accounts need to have an owner register with a US address, US phone number, Social Security number and birthdate for identity verification. Additionally, the business itself requires an EIN and US-based address. Most of the time, this information alone will suffice. However on rare occasions, you may be asked to provide more information.
Yes, if one of your business owner partners has a US address, US phone number, social security number and birthdate for identity verification, then they can register as the owner of the seller account. Also, Green Card holders with a Social Security number living in the US have the necessary information to open a Rivly seller account. Please contact us for more details if you are uncertain of your specific situation.
Yes, your business is eligible to be as long as you operate with an US Employer Identification Number (EIN), US-based address, US phone number, and US bank account, in addition to passing the identity verification requirements of the account owner (living in the US with a US Social Security number).
All users will have a separate login. Just go to the ‘User Permissions” page and send your team members invites using their name and email address. You can even select the level of access for each member.
There is no difference between the two roles in regards to permissions and access. The only difference is that the “Owner” first created the account while the “Admin” user was invited by the owner. Again despite this, their roles function identically in the Rivly seller portal.
On Rivly you can register ownership of your private label brand by proving ownership of the trademark. All this is easily accomplished on the Brands page. Once registered you now have control over who you allow to sell your products on Rivly by accepting/denying these seller applications that are now sent you, not Rivly.
Yes, as an agency/aggregator, you will have 2 choices: (1) have all the brand owners themselves create a Rivly account and then all invite your 1 email address as another user with appropriate access (which would allow you to access all Rivly seller accounts with 1 email login using a dropdown at the top of the page), OR (2) your agency/aggregator can use your same business EIN and/or US owner info to open a different Rivly seller account for each client/brand. Then as mentioned above, each shared Rivly seller account can invite the same email address as an additional user that can then access all accounts from a single login using a dropdown. Keep in mind there must be a new, unique email address for each new Rivly seller account owner that registers, but after successful registration that email can also be invited to join other seller accounts
No, you can only integrate 1 Amazon per 1 seller account on Rivly. If you have more than 1 amazon account to integrate, it is recommended to create additional seller accounts in order to integrate them separately. Also to keep in mind, each new seller account needs a unique email, but after the accounts are created, you can invite the same email address as an “Admin” user for all accounts so that there is 1 login with access to all the accounts using a dropdown selector at the top of the screen.
Yes, Rivly permits you to have more than 1 seller account as many of us operate more than 1 business. We recognize that for various legitimate reasons, it can be advantageous to keep those seller accounts separate from each other. However, we reserve the right to suspend or ban any seller that we suspect is abusing the fairness of our marketplace.
Upon creating a seller account, you will automatically have a shopper account created for you with the same email address. However, as most sellers use a business email address for their seller account, many prefer to create a separate shopper account using a personal email address. In addition, you can only verify your identity with one shopper account in order to be eligible to leave reviews and earn rewards, so it makes the most sense to use a personal email address for this shopper account.
Yes you can, but most choose to use a different (personal) email address for their shopper account. When you create a seller account, you will automatically have a shopper account created with the same email address. However, since most sellers use a business email address for their seller account, it is suggested that they create a separate shopper account with a personal email address since you can only have one identity-verified shopper account on Rivly and earn review rewards. At the present time, when you create your seller account, you will be asked which personal email address you would like your shopper account invitation sent so you can easily create this separate account.
Yes! Nowadays we cannot populate an entire marketplace with only “Made in USA” items, so our requirement to be a seller on Rivly is that the business is based in the US and is owned by at least 1 US citizen, regardless of where the products are sourced. For shoppers that look specifically for “Made in USA” items, there is a search filter they can utilize when desired.
Of course! Private label, resellers, and online/retail arbitrage are all welcomed
All categories of physical products that can be lawfully sold to consumers in the United States, except music and video media (CDs, DVDs, Blu-ray discs, etc.). We do not yet offer digital products that can be downloaded but it's coming soon. See this list for more detailed information.
Yes! Our import tools will absolutely be able to handle and account that size. For products on Amazon regardless of account size, our integration will import and ready all your listings for sale. For other platforms, you can use our bulk file spreadsheet uploader to create and edit your listings with ease.
Yes, we have a bulk file (or flat file) system to allow bulk changes to listings or import listings from most other marketplaces. That being said, something we’ve really tried to make easy is the ability to make bulk changes WITHOUT the use of a spreadsheet using our Bulk Actions on the product list: change price, close listings, change category, create or add new variation families, and so much more.
Rivly already has an audience of shoppers looking to buy from US-based businesses and we’ll continue to grow this base to bring more and more customers to your listings. Shoppers will typically search on Rivly using keywords for their desired products, and the best of those will show up first, not the ones that paid the most.
Yes, we take several factors into account with our search algorithm. In general, the most well-reviewed products from sellers with the highest service scores will show up at the top. There are no paid ads at Rivly. We want the best products and the best service to have the most success.
Build out quality listings, ship and deliver on time as promised, answer questions quickly and provide outstanding customer service, limit your returns, and offer products that consistently get excellent reviews over time. All this together will help your products rank the best.
Service to our customers, quality products and fast shipping are all core features Rivly’s mission to give our shoppers the transparency and accountability they expect and deserve. You can gauge how you’re doing and see where you can improve on the “Service Score” page, which includes metrics such as your handling time, delivery expectations, listing quality, customer message response time during and outside of store hours, and more.
Yes, Amazon provides an excellent service called Multi-Channel Fulfillment where they act as your 3PL. As a seller on Rivly, you have the option to link your Amazon account to Rivly where we can track your Amazon inventory and send all orders to Amazon for fulfillment to your customer, and even returns can go back to Amazon warehouses if desired.
All prices seen on Rivly must include free standard shipping which is expected delivery in 3-5 business days for orders within the continental US. In addition, sellers have the option for each listing to offer upgraded express shipping for a flat rate of $1.99 per item which is expected delivery in 1-3 days. Currently, this express option is only available for integrated 3PLs but a seller-filled express qualification program is coming soon.
Sellers have the option for each listing to offer upgraded express shipping which is expected delivery in 1-3 days. Currently, this express option is only available for integrated 3PLs but a seller-filled express qualification program is coming soon. More listings that offer express shipping will increase the seller service score that impacts product ranking on Rivly. The shopper cost for an express shipping upgrade is currently a flat rate $1.99 per item for deliveries in the continental US, an amount which covers the large majority of express upgrades domestically. Orders being mailed to Alaska and Hawaii require $1.99 extra just for standard shipping and do not have express shipping available at this time.
Currently, this express option is only available for integrated 3PLs but a seller-filled express qualification program is coming soon. Orders being mailed to Alaska and Hawaii do not have express shipping available at this time.
First, let us know what you are looking for by either contacting us directly, or submitting your integration request on our seller feedback board. If your 3PL is not connected, you can ship products yourself (and optionally buy postage through our platform), designate an email address to receive an automated daily message that specifies the details of all of your orders ready for shipment, or invite your 3PL to have limited user access of your seller account so they can obtain the information that they need. In the near future, we'll be releasing our external API that will be available for all 3PLs and multi-channel software to integrate with their Warehouse Management Systems.
We do not offer fulfillment services at this time, though we are building connections to many of the popular 3PLs such as Amazon FBA, ShipBob, Deliverr, and more. These well-established partners have the infrastructure in place to support the high volume and fast shipping needed to meet our service expectations.
Your returns can go back to Amazon warehouses or to any address of your choosing. We give you every option to set up your fulfillment and returns in a way that makes the most sense to you and your business.
The expectation of free returns at the expense of the seller has already been set in the industry. On Rivly, we also follow this policy though in exchange, the shopper is required to give a written reason and potentially even a picture to justify the return. Sellers can then receive actionable information to ultimately improve their products and decrease returns over time. Additionally, if Rivly notices a shopper abusing our generous return process, we will not hesitate to suspend their account. Both sides must be held accountable to create a fair and equitable system.
All the return settings on Rivly are categorized into 3 different return types: returnable, returnless or unreturnable items. Returnable items are items mailed back to the seller and a refund is issued on receipt of the package by the postal carrier (most common method for returns). Returnless items are not shipped back to the seller but a refund is still issued (items that can’t be resold or cost of shipping back doesn’t make sense). Returnable and returnless settings are controlled by the seller. Unreturnable items are one that the customer is not allowed to return or obtain a refund except in the case of the item being damaged or defective. These categories of products are set by Rivly.
Shoppers go through a self-service portal to obtain a return with a pre-paid shipping label, similar to Amazon. The Rivly shopper can print the shipping label themselves and drop off at any nearby UPS store, or if no printer is available, they have the option to receive a QR code that they can show to any local UPS store to print and ship their return. All return addresses are specified on the Return Setting page in your seller account.
Yes, you can set your returns to go back to Amazon, another 3PL, or any other custom address of your choosing. At Rivly, we want to give you the options that work best for your business.
No, sellers are not permitted to charge restocking fees for returns on Rivly. Shoppers prefer a uniform shopping experience, and a “surprise” restocking fee ranks highly among shopper complaints which will make them less likely to shop on Rivly again. The expectation of free returns has become table stakes in ecommerce marketplaces today, for better or worse given that we understand sellers may need to raise prices or limit their catalog to items appropriate to meet this expectation.
We recognize the value partnerships provide to our ecosystem and understand that it takes a true community in order to be successful. Please reach out to us by email partnerships(at)rivly.com to discuss further. Additionally in 2023, we will open up an external API for all developers to utilize for integrating warehouse management systems and other software.
We will open an external API for developers to access in 2023. If you’d like to be part of the private beta for this, please reach out to partnerships(at)rivly.com.
Rivly runs an inventory sync daily with your integrated 3PL in order to track how many items you have available for sale. In addition, we also run a final fulfillment check before allowing the customer to checkout in order to ensure you have the item in inventory and available for your customer.
One of our early goals was to make it very easy to set up your seller account and add Rivly as a new marketplace for your products. For this reason, we have built a world class amazon listing importer that can bring your listings over and set them all up in a few clicks, whether you have 10 or 10,000+ listings.
We have Amazon as a trusted partner since they provide a few very valuable services to both sellers and shoppers. That being said, we only access your seller data regarding listing details, inventory quantities, and the ability to have amazon ship/return your orders. We do not pull reports pertaining to sales, financing, chat messaging, or any other information.
Let us know what you need. Please go to the integrations page and make the request. We listen to our community and build what they need. You can also vote on and see what other sellers have requested as well.
We know sellers need quick, logical assistance in the seller’s preferred means of communication (email, chat messaging, or phone), and Rivly has a dedicated team of US-based seller support reps to make certain this happens.
Not a problem. In the help center, you can contact us through email, live chat messaging, request a phone call back, or schedule a time to screen share with someone from our team.
Our help center has answers to most common questions. If you’d still like to contact us, you can do so easily through email, live chat messaging, request a phone call back, or schedule a time to screen share with someone from our team.
In short, yes. As sellers have requested more access to their shoppers, we help enable more communication between them given that sellers have the most knowledge of their own products and would like to differentiate themselves by providing outstanding service. On top of this, Rivly will take the opportunity to provide assistance wherever possible and appropriate to help share the responsibility of shopper support while not detracting from the shopper experience.
Yes, we have built out an entire Rivly Seller University to ensure seller success and these video demos can also be seen in the seller portal linked to purple camera icons next to the page titles when available.
On your Live Chat page you’ll be able to manage all your communication with shoppers on Rivly. Shoppers will have the ability to contact you using our live chat widget on your product and dedicated seller pages. Sellers who choose to can respond to their customers in real-time and capitalize on their momentary intent to purchase. However, we also realize that sellers are not available 24/7 and there are times when they may be more available to field shopper questions. For this reason, you can set store hours so that customers have an appropriate expectation of response time, and then choose to respond either in your Rivly seller portal or using our seller mobile app for a text messaging-like experience.
I see that Rivly has category commissions that are often 1-3% lower than Amazon and Walmart. Why can’t Rivly take little to no commission at all so that sellers can really increase their profits?
First, Rivly has made the decision to shoulder the burden of several expenses that normally fall on the seller such as payment processing fees, chargebacks, and refund administration. Also in addition to the high cost of operating a marketplace, our commission is what funds our very lucrative affiliate program and advertising dollars used to drive shoppers to our sellers’ listings so we can get you more sales.
We know that normal bookkeeping is tracked on a monthly basis so to eliminate any pay period overlap that would create accounting headaches, Rivly distributes payments to its sellers on the 1st and the 16th of every month.
Rivly requires a credit card on file in order to cover any negative account balances, most often due to returns after a payout has been made to the seller’s account.
Rivly will only collect sales tax on behalf of the seller for states where the seller has designated us to. By default, Rivly collects sales tax based on the delivery address of the customer. Most states in the US use this “destination-based” sales tax collection. However, if your business needs to collect “origin-based” sales tax, please use the custom tax rate override to make the appropriate changes so that Rivly collects tax at a fixed rate for all of your orders to a certain state. As Rivly grows and begins to surpass certain state-specific thresholds, Rivly will begin to automatically collect and remit tax on your behalf for all orders in these states.
Yes, in accordance with US law, a 1099-K will be provided to all sellers in January who meet the sales thresholds of the previous year.
Rivly seller affiliates make a commission equal to 1% of their referred sellers’ sales through 2024 (only for seller accounts created BEFORE our public launch). E.g. $1 million in sales = $10,000 commission.
Absolutely! All approved Rivly sellers will automatically have access to our seller affiliate program. You can easily set up your customizable link/QR Code as well as your PayPal email for payments on your affiliate page in the Rivly seller portal.
Yes, you can. You must create an account with a name, email and password the same as if you were signing up for a seller account, but once you enter the seller portal for the first time, you will select to apply to the “Affiliate only” program instead of applying for a “Seller account (with affiliate program).”
Once you have been approved for your Rivly seller account (with automatic affiliate program access) or an affiliate-only account (no intention to sell products), we will provide you with a unique referral URL link and a QR code for that same URL. Whenever you tell a potential new seller about Rivly and how we can help easily diversify their revenue in 10 minutes with just a few clicks, the new seller must use that URL link to sign up so we can accurately attribute this new seller to your affiliate program.
Please contact us if you have interest in being a part of our seller-owned marketplace with investments starting from $10k.
